/ HYPER-PERSONALIZED PRODUCT RECOMMENDATION
Hyper-personalized Product Recommendation is an accelerator developed by Compass UOL using AWS components, which can be incorporated into several digital channels, from conversational platforms to others, with an agile and efficient implementation process.
The accelerator is a robust tool capable of integrating systems, handling, and processing a vast amount of data to deliver hyper-personalized offerings.
/ ADVANCED DATA PROCESSING AND ANALYSIS
Demographic and behavioral data
Age, gender, location, purchase and search history, CTR, and interactions
Product data
Price, category, brand, color, description, metadata, and popularity
Contextual data
Time, season, location, device, and platforms
Transactional data
Omnichannel presence, purchase history, cart abandonment, and payment methods
/ BENEFITS OF THE SOLUTIONS
Scale revenue and conversion rates
Grow engagement with the brand
Boost customer retention and loyalty
Increase average order value
Gain competitive advantage in the market
Optimized inventory management
Evolve marketing strategies
Develop a data-driven business
Advanced real-time data analysis
Dynamism in content customization
Enriching user profiles
Data integration with Machine Learning and conversational AI
Security and data privacy
Constant performance monitoring
A/B testing framework
Intelligent analysis of customer feedback
Financial Services
Lead in the financial market by offering product recommendations of loans, investments, and credit, in addition to optimizing portfolios and promoting relevant insights for your business strategy. The integration with AI enables intuitive interactions to clarify financial doubts and simplifying processes, increasing customer satisfaction and loyalty.
Retail & Marketplaces
Deliver a personalized shopping experience using AI to understand customer purchasing history, preferences, and behaviors. The technology enables more accurate recommendations, exclusive offers, and the creation of a purchasing journey with high conversion potential.
/ HOW WE WORK
Discovery of your current readiness and available sources of business data.
Reviewing of product catalog, user profiles, and order histories to provide improvement guidance.
Development of an architectural project to integrate your existing platform or design one from scratch, co-creating an implementation plan, including a two-week sprint backlog.
Implementation of connectors for data collection and processing and storage components based on Machine Learning.
API construction considering conversational purchasing journey and integration with existing systems.
Delivery of data and Machine Learning pipelines in a robust architecture that is easy to use, expand and scale.
Delivery of a catalog of documented data, in addition to specifications on system integration, diagrams, and operation guides.
Compass UOL is a global company that is part of AI Revolution Company, which drives the transformation of organizations through Artificial Intelligence, Generative AI, and Digital Technologies. We design and build digitally native platforms using cutting-edge technologies to help companies innovate, transform businesses, and drive success in their markets. With a focus on attracting and developing the best talent, we create opportunities that improve lives and highlight the positive impact of disruptive technologies on society.
